Florida LTC Insurance
Serving Florida, Indiana and California





About Hometown Insurors

Barbara Haselden, President
Barbara Haselden, President and Owner.
Barbara Haselden, Long Term Care Insurance Specialist - Barbara has been known in the Tampa Bay Area as a pioneer in the field of Long Term
Care Insurance since 1989. She has been very active in the Area Agency on Aging.
She writes many articles on the subject of Long Term Care for various organizations. Barbara is a certified instructor of Long Term Care Insurance for the Florida Department of Insurance and the Florida Bar. She has served on various Long Term Care Initiatives and is recognized as an expert in the field of Long Term Care Insurance.
Barbara is licensed to offer a wide variety of top rated carriers in the field of long term care insurance.

Ericka Borges, Long Term Care Specialist & Agency Manager.
Ericka is a graduate of the University of South Florida. After graduating from USF with an Advertising degree, she joined Barbara, her mother, and Hometown Insurors and has been specializing in Long Term Care Insurance for 14 years.  
Ericka, who also serves as the Agency Manager, has been instrumental in the growth of Hometown Insurors, Inc.
Ericka feels that Long Term Care is a crisis for families, taxpayers and its effects are felt by all generations.

Kathy Donatello
Kathy Donatello, Customer Service.
Kathy spent 30 years in reservations and customer service with Delta Airlines.  She loves working with our clients on problems big and small.  She and her husband Don also work on the weekends at the stadium when the Tampa Bay Buccaneers are playing which she thoroughly enjoys. Call Kathy for information and questions you may have.

Marie Cote, Office Manager.
Marie has been part of the team at Hometown Insurors, Inc. for the past
16 years. Marie's background includes over 20 years with Sears customer service. Marie and her husband, Gene, have 7 grown children and 12 grandchildren. Known for her patience and attention to detail, clients have come to love Marie!

Marie answers all incoming calls to the office and assists clients with their Long Term Care Insurance claims. If you have any questions, give Marie a call.

Our Philosophy

Our philosophy is simple. We will do whatever it takes at the moment to take care of our client friends. For over 20 years, the same clients, and ever increasing new clients, have trusted us to advise them, to assist them and to be there should a long term care need arise. Obtaining your long term care insurance from us, whether in person, over the phone or across the country, is but the first step in a very special relationship of trust. We maintain contact with family members during claim, assist in unsnarling the inevitable snags and lend professional guidance and support to the client and the client's family members. We are always available to solve problems. There is never a charge for these extra services.

The History of Hometown Insurors, Inc.

Hometown Insurors was founded in 1989 by Barbara Haselden. After witnessing the care of both grandmothers and the crisis in each case, she felt long term care insurance was a product desperately needed by families and founded the agency on this emerging new product.
Hometown was the first agency in the State of Florida originating with the sole purpose of pioneering the long term care insurance market. We have built and serve a client base concentrated in Florida yet sprinkled all over the United States. Owners Barbara and her daughter Ericka have long been known as vocal advocates for the promotion of long term care insurance. Over 20 years have been personally devoted to public education through published articles, seminars, accreditation teaching authorities, and meeting with politicians, policy makers and industry executives.
While many agents in long term care are new to the business, we have a combined 50 years of experience in our core office staff. All of this experience is brought into every new client relationship. In addition, we are networked nationwide with resources in the long term care arena. There is rarely a problem we can't solve and quickly

We want to protect our legacy to our children and grandchildren
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Mission Statement
HOMETOWN INSURORS, INC   EST 1989

Our mission is to set the Gold Standard in client-agency relationships in the long term care insurance industry. We strive daily to serve as the ideal for this new important service. We seek to make a difference in the lives of those we serve. To provide a peace of mind to the entire family of our client by knowing their future care is in safe and experienced hands. We are Hometown People with Integrity you can trust.


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